Fae Johnson's Quest to Transform Work for Women
Fae Johnson's journey from corporate life to entrepreneurship reflects her mission to create a more adaptable and supportive work environment for mothers.

Fae Johnson did not expect motherhood to redefine her professional path, but it did. Her transition from corporate life to entrepreneurship was prompted by a desire to balance both career and family life in a way the traditional workplace simply could not accommodate.
Facing structures that felt unyielding and unsupportive upon returning from maternity leave, Fae chose to pave a new path. Her dissatisfaction with existing systems inspired her to reimagine a professional world where women could thrive without sacrificing personal values or family.
Creating a New Framework for Working Mothers
Fae's decision to leave the conventional career trajectory led her to establish This Business Mom LLC. The initiative is dedicated to helping women build businesses that integrate seamlessly with their personal lives rather than conforming to outdated norms.
This Business Mom LLC recently earned recognition for its innovative approach to affiliate marketing training, underscoring a significant shift in women's entrepreneurship, especially post-pandemic. The accolade highlights Fae’s influence in promoting a more inclusive work environment.
From Traditional Employment to Entrepreneurial Innovation
Fae’s journey began unexpectedly with a job loss during maternity leave, sparking the creation of her company. Her venture is deeply rooted in empathy and understanding, aiming to support women in balancing motherhood with professional goals.
Beyond entrepreneurship, Fae's mission addresses broader themes of equity and modernization within the workplace. She advocates for new models that prioritize passion and sustainability over relentless hustle, emphasizing intentionality as key to long-term success.
Empowering Women Through Intentional Business Practices
Fae's unique vision encourages women to prioritize personal values and endurance over conventional success metrics. She champions business practices that prevent overextension and fosters environments where women can flourish professionally and personally.
Her mentorship and storytelling efforts aim to change societal perceptions of motherhood's role in ambition, proving that being both a present mother and a successful entrepreneur is achievable.
Advocacy for Workplace Flexibility
Fae Johnson's work is not solely about championing women's spaces in the business world but also about advocating for workplace flexibility that benefits everyone. By fostering innovation in work-life balance approaches, she supports a more comprehensive vision where both women and men can lead more balanced, fulfilling lives.
As the workplace continues to evolve, voices like Fae's remain crucial. Her guidance and advocacy for change are paving the way for a more supportive and flexible future in work culture.
Fae Johnson continues to share her insights and experiences on platforms like Instagram, where she offers valuable resources and community support for women navigating similar paths in business and motherhood.
Insider Magazine Contributor
Caleb Moreau
Covers wellness and business, from living well without turning it into a regimen to the companies worth watching.
This article features partner, contributor, or branded content from a third party. Members of the Insider Magazine editorial staff were not involved in the creation of this content. All views and opinions are those of the contributor alone.



